Creative Works Development Information
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Success Stories

Some of the Creative Works Office’s greatest successes in licensing have involved virtual labs. A faculty member with the assistance of the Center for Teaching and Learning has developed Virtual ChemLab, a sophisticated and realistic simulation of instructional chemistry laboratories that covers high school-level chemistry as well as freshman- and sophomore-level college chemistry. It was licensed to Pearson Publishing, a major UK-based education publisher, and it has become the most popular virtual lab in the United States. By 2009, nearly 200,000 students across the country will be using it. To build on that success, the Creative Works Office has just released a virtual physics lab and a virtual physical sciences lab with the same publisher. Revenues from the virtual lab concept are close to $200,000 a year, but that will probably increase with the launch of the new labs. Next on the development schedule will be a virtual biology lab, perhaps in 2010.

Other popular products licensed to publishers include OrganTutor and StatTutor. OrganTutor is a CD-ROM or online course developed by a music professor to teach organ techniques; licensed to Rodgers Instrument Corp. and the Allen Organ Company, it has sold thousands of copies nationwide. StatTutor is an online tutorial for first-year statistic students. It was licensed to W. H. Freeman Publishers to be sold as a companion to some of the most popular statistics textbooks in the country.

Another highly popular product marketed by the Creative Works Office involves what are called “Culturegrams”—brief descriptions of daily life and customs covering 187 countries throughout the world. This product was initially marketed and distributed by BYU, but in 2001 it was licensed to ProQuest. Last year it brought in about $150,000 in royalties.

As mentioned previously, the School of Education also markets many popular products through the Creative Works Office. Products from the School of Education are marketed by the university directly to school districts. For these products a different website was needed to take care of the ordering needs of school districts. Royalties from the School of Education have brought in over $1.5 million in revenue in the last 6 years.


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